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Acquisition & Automation systems
Built to scale Demand

Connected systems for lead capture, lifecycle flows and performance channels.
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Acquisition succeeds when channels and automation systems operate as one.
This service focuses on building repeatable, measurable acquisition pipelines:
  • Targeted lead generation
  • Pragmatic email automation
  • Performance advertising
The emphasis is on building systems that reduce manual work, improve yield from paid & organic traffic and increase return on investment.

Core offer

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Lead generation & funnel design

Design and build of acquisition funnels based on business goals, to turn visitors into leads. From simple newsletter signups with discount incentives to complex multi-step lead magnet strategies that feed automation and retargeting sequences.
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lifecycle & Automation systems

Automation that turns one-off acquisitions into repeat customers: email journeys, onboarding sequences, cross-sell flows and retention triggers. All wired into CRM and analytics so that engagement improves over time rather than requiring constant manual attention.
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Paid search & performance media

Campaigns built to test demand, validate messaging and accelerate the highest-value queries. Paid activity is used both to generate immediate returns and to collect learnings that refine organic priorities.

Measurement & integrations

Automated acquisition systems require accurate tracking and sensible attribution.
  • Tagging & tracking: Google Tag Manager, GA4 event configuration, conversion APIs for platforms as required.
  • Attribution: pragmatic attribution models that combine first/last touch with channel contribution metrics.
  • Dashboards: regular performance reporting focused on ROAS, qualified leads and cost-per-acquisition.
  • Testing cadence: iterative testing of creative, landing pages and audience segments. Structured experiments with clear success criteria.

How Automation Systems link to SEO Strategy

Paid experiments and acquisition signals should inform organic priorities. Campaign data helps validate demand. High-performing ad copy and creative often suggest content angles and PDP improvements that feed back into organic search work.
Affordable SEO Services

Frequently asked questions

Can you build and manage email automation systems?

Yes. Lifecycle and email automation are core parts of acquisition systems. From lead capture and onboarding to retention and re-engagement. Work can include strategy, automation logic, form integration and system setup across common platforms such as ActiveCampaign, Mailchimp and AWeber, as well as integration with analytics and CRM tools.

How are ad budgets managed?

Ad budgets remain client-controlled. Campaigns are recommended and run transparently with regular reporting and a focus on return on investment.

Are ongoing retainers required?

No. Projects can be one-off or ongoing. Retainers are appropriate where continuous optimisation and iteration provide value.

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Ready to get started with Automation Systems?
Let's have a chat to see how we can create automated acquisition systems for your business.
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