While every project is different, work most often involves one or more of the following areas:
• Search Strategy
Organic SEO, AEO, GEO and adjacent search disciplines, treated as a connected system rather than isolated tactics.
• Conversion Optimisation
Improving category, product and funnel performance with a focus on clarity, intent and usability.
• Lead Generation
Designing and refining acquisition paths that align traffic, messaging and conversion goals.
• Automation & Retention Systems
Building practical automations for email, lifecycle communication and customer loyalty.
• AI-Assisted Content Creation
Scalable content at product and campaign level for ecommerce pages, paid ads and social distribution.
• Search Engine Marketing
Paid search and performance testing used selectively to support broader growth objectives.
Once direction and scope are agreed on, work moves quickly into outcome-driven execution.
This can include technical and on-page SEO, CRO testing, automation setup, paid search experiments, or content system development. Progress is reviewed continuously, with adjustments made based on observed behaviour and performance, not assumptions.
The emphasis is on building systems that can be refined and extended over time.
If the scope of the project requires it, additional developers, content creators and tech-experts can be recruited and onboarded.
As results become clearer, attention shifts to strengthening and extending what already performs well.
This can include applying improvements across additional pages, refining workflows, or adjusting supporting systems such as automation or paid acquisition. The aim is not rapid expansion, but reliability and long-term growth, with processes in place that can be maintained and improved without unnecessary complexity
SearchScaler is build on 10+ years of experience across SEO, ecommerce optimisation, lead generation, automation and digital marketing strategy.
The work has included organic growth initiatives and long-term search strategy development, conversion optimisation projects and full website builds for small and mid-sized businesses.
I work closely with Gregor, who spearheads our digital marketing strategy and has done so for several years.
His work directly led to doubling our revenue, while also building smart automations that improved customer engagement and saved the team significant time.
He combines strategic clarity with strong execution and is consistently reliable. Gregor has been a key long-term partner in our growth.
Gregor took full ownership of our lead generation initiative and delivered a clear, conversion-focused digital foundation.
His strategic approach resulted in a steady flow of high-quality enquiries, leading to multiple conversions within the first few months. He combines strong strategic thinking with practical execution and remains a trusted partner as the business continues to grow.
I worked closely with Gregor for several months and was consistently impressed by his top-level SEO skills. He delivers excellent results, thinks outside the box and brings a broad skill set to the team.
Our collaboration was open, effective and significantly advanced our content strategy. I highly recommend him as an experienced SEO specialist who truly gets things done.
Knowing you the longest does not qualify me to be a reference for you.
Why don't you go ask your online work friends?
What's this for anyway?
I had the pleasure of collaborating with Gregor on multiple SEO, CRO and content projects.
In nearly 10 years in SEO, I’ve rarely seen someone match his ability to analyze large data sets, identify trends and turn them into actionable insights.
He also excels at making complex topics clear for stakeholders and is genuinely great to work with. I would collaborate with him again without hesitation.
If you need an SEO Specialist who actually delivers on the hype, Gregor is your guy. We’ve worked with him across a wide range of industries and the feedback from our clients is always the same: 'Gregor nailed it.'
From technical audits to complex long-term search strategies, he is consistent, reliable and deeply knowledgeable. He’s a vital part of our freelance network. As a freelance placement business, our reputation depends on the quality of the experts we provide. Gregor is, hands down, one of the most effective SEO Specialists we’ve ever partnered with.